How We Doubled ROAS for This Brand While Reducing Ad Spend by €2K
This wasn’t just about information – it was about forging a unified
company culture.
The Challenge
A home & living ecommerce brand was struggling to scale profitably through Google Ads.
Budget was spread across underperforming products, campaign structure lacked clarity, and there was no reliable system to prioritize top-performing SKUs.
Key issues included:
- Poor product-level performance tracking
- Inefficient budget allocation across categories
- No automation to scale high-converting products
- Limited visibility into which products actually drove profit
The result: high spend with moderate returns and limited scalability.
Our Approach
We focused on restructuring the account around product-level performance and automation.
The goal was simple:
Make the account leaner, more efficient, and profit-focused.
We implemented tracking improvements, restructured campaign segmentation, and introduced automated budget reallocation toward top sellers.
Key updates included:
This allowed us to shift spend from underperforming products to proven revenue drivers.
The Outcome
Before Amplifize:
Before Amplifize:
We reduced ad spend by €2K while nearly doubling ROAS and increasing revenue – achieving significantly higher profitability with less investment.