€450K Revenue in 5 Months at 430%+ ROAS
How we transformed Google Ads into a predictable, scalable growth engine.
The Challenge
A fast-growing sleep & wellness brand with strong exit ambitions was underperforming on Google Ads.
Despite heavy investment in Meta, Google was used mainly for retargeting and lacked a scalable acquisition strategy.
The account suffered from:
- Disorganized structure with no scaling framework
- Broken tracking and inflated performance data
- Unclear break-even ROAS and missed CPA targets
- No system to turn an €80 AOV into predictable, profitable growth
- Messaging misaligned with a 40+ problem-aware audience
The brand needed a clean, reliable growth engine built around true incrementality and revenue impact.
Our Approach
We rebuilt Google Ads from the ground up using a 90-day strategic roadmap focused on scalable, non-branded growth.
We:
- Cleaned and aligned tracking with real revenue
- Activated Google Merchant Center for Shopping scale
- Rebuilt the account structure around incrementality
- Separated branded and non-branded campaigns
- Leveraged seasonal momentum (Mother’s Day) for early acceleration
Our goal: turn Google into a predictable acquisition channel – not just a retargeting layer.
Key updates included:
This transformed the account into a structured, scalable growth system.
The Outcome
Before Amplifize:
After 5 Months with Amplifize:
We increased spend nearly 9x while improving efficiency, doubled monthly revenue, and reduced cost per conversion — all while maintaining profitable ROAS.
What We Delivered
The result: Google Ads became a true growth channel – not just a support platform.