The Challenge
An interior ecommerce brand was reporting a very high ROAS (750%), but performance was misleading.
Branded and non-branded traffic were mixed inside campaigns, inflating results and masking inefficiencies. Budget was heavily allocated to branded keywords — traffic that would likely convert organically.
Key issues:
Our Approach
We executed a full campaign restructuring focused on incrementality and budget efficiency.
The objective was not to “boost ROAS” — it was to build a healthier, scalable account by separating true growth from branded dependency.
We rebuilt the structure around clear segmentation, feed improvements, and accurate performance tracking.
Key updates included:
The Outcome
Before Amplifize:
After:
While ROAS decreased on paper, the account became healthier, more scalable, and more profitable due to smarter budget allocation.
What We Delivered
The result: less waste, more control, and a foundation built for long-term growth — not vanity metrics.