The Challenge
The client was operating in a single country with one core product and a completely new Google Ads account with no historical data.
The objective was to build profitability from scratch and then scale—despite operating in a relatively small market with limited growth potential.
Our Approach
We started with a clear 90-day roadmap designed to build a strong, scalable foundation before pushing for growth.
The initial focus was on control, data collection, and efficiency rather than aggressive scaling.
Once profitability was achieved, we worked closely with the client through constant communication and strategic alignment, ensuring full trust and fast decision-making.
When the local market reached its limits, we pivoted toward international expansion, transforming the business into a global operation.
Key optimizations included:
The Outcome
From a brand-new Google Ads account at the beginning of 2024 to a high-growth, multi-country business—the transformation was massive.
What We Delivered
"Floris helped me fantastically in getting my shops up and running again in the Google Merchant Center. Tried a lot before Floris came into the picture and nothing seemed to work, luckily this man was able to get the shops online again. Thanks!"
