My journey into digital marketing started when I ran my own webshop and discovered how powerful online advertising can be. During my Commercial Economics studies—with a specialization in online marketing—I became even more immersed in the world of performance marketing. After gaining hands-on experience at companies during my internships, it became clear to me that this was the direction I wanted to pursue.

At Amplifize, I manage Google Ads campaigns for e-commerce brands, especially within the dropshipping space. Because I’ve built websites for businesses myself, I naturally look beyond just the ads. I help clients improve their products, websites, and technical setup to ensure the entire customer journey is optimized for conversions. Effective ads only work when every part of the system supports them—and that’s where I add real value.

One achievement I’m especially proud of is helping a stagnating client turn things around by redesigning both their Ads strategy and their website structure. The improvements in performance that followed showed how powerful it is to understand and optimize the entire funnel, not just the ad account.

What sets me apart is exactly that holistic view. I combine strategic Google Ads management with website optimization and technical insight, allowing me to create scalable and sustainable growth for the brands I work with.

The future of performance marketing excites me. The industry keeps expanding, new technology is rapidly evolving, and opportunities are endless. The sky truly is the limit.

Outside of work, you’ll find me golfing, playing padel, or traveling to new places. These keep me energized, inspired, and ready to bring my best to every campaign.