How We Scaled a Cleaning Brand from €8K to €340K+ Per Month
The Challenge
This household cleaning brand had strong products, clear USPs, and ambitious growth goals, but lacked the structure and Google Ads expertise needed to scale effectively. They had already been running Google Ads, but without a clear strategy, results remained flat and the account was not built to support long-term growth. They needed more than campaign management – they needed a scalable system and a strategic growth partner.
Our Approach
We built a long-term growth framework around clear planning, account structure, and ongoing optimization. This included bi-weekly action plans, quarterly-aligned roadmaps, and close coordination with the client’s broader marketing activity across Meta Ads, content, and promotions. Rather than reacting to short-term issues, we focused on building a system that could scale with the business.
The Outcome
In under 12 months, the brand grew from €8,000 to €340,000+ in monthly revenue. ROAS increased by 431%, conversions rose by more than 1,800, and conversion value increased by €331,000. The chart on page 5 also shows account performance reaching 682.02% ROAS with €49.2K in cost and €336K in conversion value, highlighting the scale achieved through the new growth framework.
