My journey into the world of Google Ads started back in 2014, working on a support project at Teleperformance. I was the guy businesses turned to when they needed help setting up or fixing their campaigns, and I loved it. That hands-on experience lit a fire in me for performance marketing that hasn’t stopped burning since.

Over the years, I’ve worked with a wide range of brands and budgets, always focused on one goal: helping businesses grow in a smart, measurable way. Now at Amplifize, I create and manage strategies across Search, Shopping, Display, and YouTube, combining data, intuition, and a whole lot of testing to make every ad dollar count.

What sets me apart? I’ve seen both sides. I’ve worked in agencies, sure—but I’ve also built and run my own e-commerce store. That real-world insight helps me understand the challenges our clients face and how to solve them effectively.

I’m especially excited about how AI and automation are shaping the future of advertising. There’s always something new to learn, and I’m all about staying ahead of the curve.

Outside of work, I’m usually spending time with my son, planning our next adventure, or sharing good food with friends. For me, balance isn’t just a buzzword, it’s what keeps me sharp, creative, and ready to deliver real results.