I started out in banking, but I was always drawn to entrepreneurship and tech. While working at the bank, I launched a dropshipping store and discovered online marketing. That curiosity led me to switch careers and start fresh as a Google Ads specialist at a digital agency in Amsterdam.

Now, with over six years of hands-on Google Ads experience, I help businesses grow by managing and optimizing campaigns, testing new strategies, and diving into data to uncover what really moves the needle. I have a strong grasp of the inner workings of Google Ads, especially when it comes to manual bidding and data analysis in Excel.

I’m excited by how fast digital marketing is evolving. With AI creating new opportunities and challenges, there’s always something to learn and improve.

Outside of work, I spend time with my wife and two kids. They keep me grounded, motivated, and ready to bring my best to every campaign.